Morning Briefing
Bookings Today
14
of 16 capacity
↑ 2 vs yesterdayProjected Revenue
$2,840
this session
↑ 14% vs last FriNo-shows
2
sequences triggered
= avg rateNew Reviews
3
avg 4.9★ · all responded
↑ replied in 2 minTime Saved
11 hrs
this week
↑ on track for 12Revenue by Service
| Source | Leads | Booked | Conversion |
|---|---|---|---|
Referral | 44 | 38 | 86%Best |
Google | 142 | 89 | 63% |
Instagram | 67 | 31 | 46% |
Yelp | 18 | 9 | 50% |
Facebook | 12 | 5 | 42% |
Walk-in | 23 | 23 | 100% |
↗ Opportunity: Google sent 142 leads — 53 didn't book. A recovery sequence is available.
Recent Activity
"Love this place. The color came out exactly how I wanted and honestly I just sat back and relaxed the whole time."
AI Response · Sent 2 min after review
Sarah, this made our morning. Maya spent extra time on that tone and it sounds like it was worth it. See you next time!
"Really happy with the cut. Had to wait a bit longer than I planned but the result was totally worth it."
AI Response · Sent 1 min after review
Marcus, your time matters and the wait was on us. Really glad the cut landed though. Come back soon!
Jennifer K.
Last visit 74 days ago
David R.
Last visit 91 days ago
Priya S.
Last visit 62 days ago
| Source | Leads | Booked | Conversion | vs Last Mo | Avg lead cost |
|---|---|---|---|---|---|
Referral |
44 | 38 | 86% Best | ↑ 4pts | $0 |
Google |
142 | 89 | 63% | ↑ 2pts | $3.20 |
Instagram |
67 | 31 | 46% | ↓ 1pt | $8.40 |
Yelp |
18 | 9 | 50% | — | $0 |
Facebook |
12 | 5 | 42% | ↓ 3pts | $12.50 |
Walk-in |
23 | 23 | 100% | — | $0 |
| Source | Sep W3 | Sep W4 | Oct W1 | Oct W2 |
|---|---|---|---|---|
| 58% | 60% | 61% | 63% | |
| 49% | 48% | 47% | 46% | |
| Referral | 81% | 83% | 84% | 86% |
| 47% | 46% | 45% | 42% |
↗ Google Gap
53 leads didn't book this month. A follow-up sequence could recover 20–30 of them based on past win-back rates.
↘ Facebook Declining
Conversion dropped 3pts over 4 weeks. CPL at $12.50 is the highest of all paid sources.
↑ Referral Program
Referral at 86% close rate and $0 cost. Expanding the referral incentive could be the highest-ROI move this quarter.
Google Business
★★★★★
312 reviews · 18 this month
★★★★★
346 reviews · 14 this month
Yelp
★★★★½
189 reviews · 6 this month
"Love this place. The color came out exactly how I wanted and honestly I just sat back and relaxed the whole time. That never happens for me."
AI Response · Sent 2 min after review
Sarah, this made our morning. Maya spent extra time on that tone and it sounds like it was worth it. So glad you got to just breathe for a bit. See you next time!
"Really happy with the cut. Had to wait a bit longer than I planned for but the result was totally worth it so I'm not complaining."
AI Response · Sent 1 min after review
Marcus, your time matters and the wait was on us. We've actually been reworking Thursday flow because of feedback like yours. Really glad the cut landed though. Come back soon!
"Maya is something else. I've been getting highlights for 10 years and these are the best I've ever had. Already booked my next one."
AI Response · Sent 3 min after review
Diana!! Maya literally read this out loud to the whole team. She's going to be floating for the rest of the week. Ten years of highlights and these are the best — that means everything. See you at your next one!
"Service was good and I liked the result. Only real issue was parking, took me 20 minutes to find a spot which stressed me out before I even got in."
AI Response · Sent 4 min after review
Kevin, parking on that block is genuinely the bane of our existence and we hear this more than we'd like. The lot on 4th and Main is usually open after 11 and it's a two-minute walk if that helps next time. Really glad the result was worth the stress. Thanks for coming in anyway.
"First time here. My friend dragged me in and I'm so glad she did. Already told three people about this place."
AI Response · Sent 2 min after review
Priya, tell your friend she has good taste! First-timers who already told three people — that's the best thing we could hear on a Thursday. Can't wait to see you again.
| Client | Last visit | Days lapsed | Seq. step | Status |
|---|---|---|---|---|
| Jennifer K. | Sep 27 | 74 | Step 2/3 | Active |
| David R. | Jul 10 | 91 | No response | At risk |
| Priya S. | Oct 9 | 62 | Step 1/3 | Active |
| Lisa W. | Sep 24 | 77 | Step 3/3 | Active |
| Robert M. | Jun 23 | 109 | No response | No response |
| Amy Chen | Oct 6 | 65 | Flagged | Flagged |
| Carlos D. | Sep 22 | 79 | Step 2/3 | Active |
| Marco T. | Oct 4 | 67 | Complete | Won back ✓ |
| Nina B. | Sep 30 | 71 | Step 1/3 | Active |
| Tom H. | Oct 8 | 63 | Flagged | Flagged |
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